Can the Tour de France help improve the secondary status of women’s pro sport markets?

The Fields of Green

Attacking at Thueringen Rundfarht Amberyellow Arndt in white pink Pro Cyclists Amber Neben and Judith Arndt (Credit: Benny Devich)

With a full summer month (and much productivity) absorbed by the World Cup, July signals the start of another globally captivating sporting event, the Tour de France. The Tour de France is ranked third behind the quadrennial Olympics and World Cup in terms of global sport broadcast audiences.

Extensive media coverage providing viewers with live up-close, aerial and interactive GPS footage will follow the men’s professional peloton attacking climbs, chasing breakaways, carving out high speed descents, racing the clock, and sprinting for glory. As the racers rack up nearly 2,300 miles on cobblestones, in the Pyrenees, on flats, and along coastal regions, there is an equally important story about women’s racing that requires telling.

(Credit: Brian Hodes, veloimages.com) (Credit: Brian Hodes, veloimages.com)

While the Tour’s 21 stages are exclusive to professional men, this year the Tour will also host one day of women’s racing, 

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